The modern reality
Search engines are forcing online business owners to adapt to the ever changing marketing landscape, which is becoming more and more complex. Whilst web technology is an ever changing landscape, the one constant is the source of business is what people search for.
Drive more targeted web site visitors reducing the dependence on paid traffic.
Paid ‘traffic’ or pay per click/pay per view, offers a very quick solution to finding visitors to those with the skillset and knowledge to use the ever complex advertising platforms. The cost of this method is usually prohibitive to many small businesses from both both a cost and skillset point of view nad unless you have a specific stratagy and a deep knowledge of your market, this can turn out to be extremely expensive with little results for the majority.
“Dragnet fishing yields a larger catch compared with a fishing rod.”
When fishing, there are a few primary stratagies to adopt depending how many fish you need. To get just a few fish you would use a single rod and line but of you need a lot of fish, then you would opt for a net as this logically, offer the most efficient way to increase the volume of fish caught. Using that analogy, the same stratagy can be applied to finding visitors online, even more to the point, them finding your business, products and services.
Objectives
- Holistic Business Strategy
- Business arena
- Product or service categories
- Product cluster Content
- User/Buyer relationships
- Geo content targeting searches
- Relational content targeting
Content Mission
- To tune your site to your buyers frequency
- inform and offer solutions
- Offer related information
- Answer topical questions
Research and analysis