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Startup Guide to UX/UI | Commercially Geared

Any startup business will need to target its audience by adopting the correct approach. What this means is that they will need to give their audience exactly what they want and that comes in the form of User Experience (UX) and User Interface (UI).
Both are crucial and both carry a lot of weight when it comes to success but get both right and you will instantly give your business the chance of becoming a success.

So, What Do UX and UI Mean?

While they might sound similar, they are in actual fact, both completely different. However, both elements underpin the very success of a business and in order to become successful ensuring they both complement each other is where the balance lies.
So, UX is the User experience and this relates to the way in which a website or an application works. It is the way in which it enhances the experience for the user based on how they can use your website or application and how easy it is to use.

In contrast to this, UI is the user interface and this is the way in which your website or application appears. We live in an age where users and consumers want things to look good and so, the user interface is equally as important as the user experience.

What Is UX Development?

User experience is all about enhancing the overall experience for users when they interact with your business online. This means that your website or application has to provide the customer with complete satisfaction when it comes to enabling them to do what they want to do.

As a startup, it is important that you show your users that you have thought about their needs and how you have created an experience that gives them everything they expect. This can be a simple to use system that seamlessly guides them through the process of purchasing goods or services. Whatever it might be, UX is a vital aspect of the entire process.

What is UI Development?

It sounds exciting to have a system that works but users also want it to be presented in the right way. Again, this could be your website or an app but whatever it might be, it has to provide a level of interaction that is aesthetically pleasing yet works alongside the user experience.

From the buttons to the layout and the visual elements, they all have to provide a clear and concise user interface that resonates with your target audience.

What Makes UI and UX Important for a Startup?

The main aim of any business is to increase sales and eventually grow the business. Both UI and UX play a pivotal role in enabling businesses to achieve their goal. The UX is all about improving the experience for the user and that results in customer satisfaction. When a user is satisfied with the experience, they keep on returning. However, a startup must not forget about the UI either.

Many people choose to browse on the move and so, they want an intuitive design that enables them to do what they want to do. When designs are confusing, cluttered and unappealing, it leaves users looking elsewhere.

The reality is that consumers and users have options. They have many alternatives and choices when it comes to products and services. Therefore, the time you have to capture their attention is extremely short and is nothing more than a few seconds. So, as a startup, you have to get your UI and UX on point so you attract them, impress them and retain them.

So, you could have a website or an application that looks great but does not work or you could have a website that works well yet looks unappealing. Both instances will more than likely result in users going elsewhere and that is why it is important that you find the right balance.

When you provide users with great UI and UX design, you can enhance their confidence in your business. This is crucial as a startup because the interface design creates that initial first impression and the UX ensures that they believe in your business, both of which can send you down the path to success.


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